The Brief: To devise an exciting and original way of showcasing the title sponsor of the Honda F1 team's commitment to creativity and innovation that would engage the consumer beyond the racetrack and post sponsorship.

The Artwise Solution: To create a tailored art and lifestyle programme for the client that would reflect its brand and engage existing and potential consumers. The title Tribe Art was chosen to reflect the profile of an original thinking urban audience. More than twenty highly original and groundbreaking art and design projects have been commissioned by Artwise for the client over the last five years. These have varied in scale, budget and venues: from museum and gallery partnerships to warehouses, railway stations, car parks and even clubs and bars. A cutting edge international art and lifestyle travel website for the client maximised audiences, essentially never compromising the integrity of the artist's vision nor the quality of the projects.