The Brief: To devise a low-cost, practical scheme to access a wide range of modern and contemporary art that will engage and stimulate both BA staff and passengers.

The Artwise Solution: Over the past 10 years, Artwise has managed and catalogued the British Airways Art Collection, which includes British masterpieces by Bridget Riley, John Hoyland, Patrick Heron and David Nash. Maximising the visibility and potential of the permanent Collection, Artwise has curated thought-provoking displays in buildings around Heathrow airport and over 46 Executive Lounges worldwide. Furthermore, Artwise facilitated the borrowing of artworks from an extensive network of international galleries and private foundations, to create dynamic rotating exhibitions. These shows have been an important element in the successful reinvigoration of a number of key British Airways buildings, including executive lounges in Heathrow and Miami, attracting visits from curators of major international museums.