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The Brief: To extend the ambitions of Tribe Art and celebrate the title sponsor's final year of involvement with the Honda F1 team.
The Artwise Solution: Artwise selected emerging Dutch artist Paul Veroude for a Tribe Art Project, based on his passion for cars and his equally obsessive urge to take them apart. Veroude used his impressive knowledge of racing cars to create View Suspended, an awe-inspiring installation for which he 'exploded' a Honda F1 racing car, reconstructing its form by suspending the thousands of components dramatically in mid-air. Likening his installation to an animal skeleton, Veroude made manifest those car parts normally invisible to the viewer, and in so doing paying homage to the intricacy of the car's structure and engineering. Veroude's installation perfectly captured the potential symbiosis between art and technology.
View Suspended had its first public exhibition in Shanghai (2005), attracting 13,000 visitors over four days. The work has since been adopted by Honda for the British International Motor Show (2006) and is set to tour internationally.
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