The Brief: To devise an exciting and original way of showcasing the sponsor's commitment to creativity and innovation.

The Artwise Solution: To curate a series of major international touring commissions that would provide a platform for mid-career world-class artists. The commission provided the artists with the financial and technical support to extend their practise, and the opportunity to take inspiration from the exhilarating world of racing and its high-tech facilities and expertise. British artist Julian Opie was selected as the recipient of Tribe Art Commission¹ based on his ongoing preoccupation with movement. Opie responded with a 60-metre-long, full-colour wallpaper installation that featured portraits of the famous Honda drivers juxtaposed with images of the Silverstone Grand Prix racetracks. The resulting iconic piece, Imagine you are driving, fast, was first shown to great acclaim in a vast warehouse in London's Truman Brewery (2002). It has subsequently toured to TN Probe, Tokyo (2002); Grand Central Station, Milan (2003); and most recently the Nasional Museum, Jakarta (2005), where the work was extended to include a soundscape.