The Brief: To demonstrate British Airways’ engagement in regional communities and support of emerging creative talent from around the UK

The Artwise Solution: : For more than 10 years Artwise has travelled to regional art colleges throughout England and Scotland to find winners for the British Airways Student Prize, enabling students with promise from 6 of the regional Art College to further their work through travel bursaries that take advantage of BA routes. Artwise also curated several rotating exhibitions of winning works in regional British Airways executive lounges; many of the works that can be seen today in regional lounges were purchased from recent graduates from Glasgow, Edinburgh, Aberdeen, Manchester, Birmingham and Newcastle Art Colleges.